I’d like to create some niche white label tools that users could purchase (either one time or sub) and embed on their own websites (e.g. general real estate info for realtors). I keep getting stuck/confused on how that would play out assuming the user does not have a pickaxe account.
They register to your studio and pay to get access to the studio or you sell the “product” (studio) and move the ownership to them afterwards.
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Hi @awedacity,
Great question. I speak with a lot of Pickaxe users building similar setups, and this is a pretty common point of confusion. Based on what I’ve seen work in practice, here’s how it usually plays out:
Your users do not need a Pickaxe account to use or embed your tool. You can create the Pickaxe, host it in your Studio, and share it via link or embed. For them, it feels like a normal tool on their website.
Where it differs is how you choose to structure your business:
1. One-time setup (white-label handoff)
You build the tool and embed it on their website. You can keep it hosted in your Studio, or hand it over later if they want control. If they want to manage or edit it themselves, then they would need a Pickaxe account. If they continue using the embed as it is, they don’t need their own Pickaxe account.
You can also offer small add-on services, like periodically updating the model or making minor improvements. These usually don’t cost you much, so you can either include them as a complimentary service or charge separately if you prefer.
2. Monthly service (most common)
You keep everything in your Studio and manage it for them. They just use the embed, while you handle updates, improvements, and usage limits. You charge a recurring fee for this.
There are other creative ways too, but most people stick to one of these depending on how involved they want to stay with the client.
Since Pickaxe already supports embeds, usage limits, and paywalls, it fits this model quite well.
Happy to help you think through what would work best for your real estate use case as well 
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thanks for this info!
thanks for the info!