Happy New Years… hoping everyone has a prosperous year with their pickaxes!
What happens if you use the “Invite By Email Address” on a product that is behind a paywall? Does the recipient automatically get access to the pickaxe or do they still need to pay?
If they still need to pay this would be a cool way of emailing people who subscribed but haven’t paid yet (I have a decent amount of email addresses for people who haven’t made it all the way to checkout yet).
If this isn’t the case what are you guys using for email marketing? I’m currently using my gmail account but this doesn’t seem like the best way. Are there any automated solutions or ways to do this using the studio interface?
Thanks Abhi, so I ran a test myself as well. I currently allow 1000 uses per month on my pickaxe and 3 uses per guest.
I was hoping it would only allow the 3 guest uses but when I sent the invite it allows the recipient the full 1003 uses. So basically they get a free month.
Like you said, if they expend the 1003 uses they should hit the paywall hopefully.
@abhiI have this question for you. Let’s say they have 503 uses with 500 remaining at the end of the month… when the month rolls over will they lose those 500 remaining credits? And will it automatically push them to upgrade and put in payment? Or will they forever have those remaining 500 credits to use without having to sign up for the subscription?
Hopefully the 500 credits would not roll over and they would be prompted to subscribe.
It would be really cool to be able to only allow them to use guest credits. I don’t want to change my current allowed uses of 1000 to cater to the warm audience.
A little bit more control over this email process could really be powerful for converting warm audiences. The user has already shown interest, given their email address, and verified it. Being able to push an email to them from the .studio email would be awesome (it wouldn’t go to spam because they’ve already interacted with it). Maybe the pickaxe team could give some more thought into this matter… this is such a wonderful platform already.
Again, could anyone else chime in on how they are handling email marketing? I can’t be the only person who has ran into this problem. Any insights would be appreciated! Happy New Years Pickaxers!
I think there may be a bit of confusion around how the invite system works, so let me clarify it simply.
How invites actually work
When you invite someone with a product selected, that invite is not an invitation to buy the product.
It’s an invitation with the product included, essentially like gifting them access.
That’s why it can feel like they’re getting a “free month” or free usage. The system is doing exactly what it’s designed to do.
This invite flow exists mainly so:
Teams can grant access without payments
Builders using external payment systems can manually give users products
You can comp users, testers, or partners easily
What I personally tested
To be extra sure, I tested this end to end:
Created a $19 product with limited credits
Invited another email
The user could sign up and use the Pickaxe using those credits
Once credits ran out, they hit the paywall
So invites behave like controlled access, not a purchase prompt.
If your goal is conversion
If you want users to buy:
Share your Studio or Pickaxe link instead of using invites
Use email marketing tools or a mailing list
Let users sign up normally and hit the checkout when credits run out
Invites are powerful, just meant for a different use case. Once you separate “inviting with access” from “inviting to purchase,” it clicks right away.
Quick and simple answer. I literally just tested this, so sharing fresh experience.